The project

 Next-Day Pack is an app that partners with restaurants to help consumers with fun and interactive ways to recycle their waste.  

My role: Design lead

Project from uppercase.no

Making recylcing easy…

The use of shades of green and purple for Next-Day Pack creates a harmonious and purposeful visual identity that aligns with the product's mission of eco-friendly innovation.

Green is the natural choice to represent recycling and sustainability. By incorporating various shades—ranging from fresh, minty tones to deeper, earthy greens— The brand can evoke feelings of renewal, growth, and environmental responsibility. Lighter greens can symbolize energy and a positive impact, while darker greens suggest stability and trust, reinforcing the brand’s commitment to long-term sustainability.

Purple, on the other hand, adds an element of creativity, innovation, and uniqueness to the product’s identity. Soft lavender or pastel purples can introduce a sense of calm, refinement, and accessibility, ensuring the app feels inviting and user-friendly. Richer purples, like plum or violet, convey a forward-thinking and modern touch, symbolizing the transformative power of technology in solving environmental challenges.

The thoughtful combination of these colors reflects Next-Day Pack’s goal: making recycling fun and engaging while maintaining a professional, clean aesthetic. It appeals to both the playful and eco-conscious aspects of the target audience, offering a visually dynamic yet sophisticated experience that underscores the brand's purpose of making sustainability more interactive.

The mechanic

Next-Day Pack partners with restaurants to provide scannable takeaway boxes that reward customers for recycling. After enjoying their meal, customers simply scan the code on the box and drop it into designated recycling bins. Each time they recycle correctly, they unlock rewards such as discounts or free menu items, turning responsible waste disposal into a fun and rewarding experience. By combining sustainability with incentives, the app encourages eco-friendly behavior while benefiting both consumers and restaurant partners.

The badges

Happy Earth – This badge represents users who consistently recycle and make a significant positive impact on the environment. It symbolizes their contribution toward a healthier planet and rewards users for sustained eco-friendly behavior.

  1. Zen Recycler – This badge is awarded to users who not only recycle regularly but also focus on the mindful, intentional act of sustainability. It represents balance and harmony between human activity and the environment, promoting a calm and thoughtful approach to reducing waste.

  2. Tree Hugger – This badge is earned by users who recycle a specific number of times within a set period. It symbolizes their dedication to protecting nature and the environment, encouraging frequent, consistent recycling efforts.

  3. Happy Earth – This badge represents users who consistently recycle and make a significant positive impact on the environment. It symbolizes their contribution toward a healthier planet and rewards users for sustained eco-friendly behavior.

  4. Nature Saver – This badge is awarded to users who rescue recyclable materials from going into regular trash bins, ensuring they are properly recycled. It recognizes users who go the extra mile in preventing waste.

  5. Green Thumb – This badge is granted to users who have recycle the most in their location for an extended period, symbolizing growth and ongoing commitment to sustainability. Like nurturing a flower, these users cultivate eco-conscious habits over time.

Each badge motivates users to develop stronger recycling habits by offering visual rewards tied to specific eco-friendly actions.