The project
Revitalizing the World Shipping Council to pioneer a responsible, sustainable, and secure future for the shipping industry.
My role: Design lead
Project from uppercase.no
The council was formed in 2000 to collaborate with governments and other stakeholders on actionable solutions for some of the world's most challenging transportation problems.
The anterior logo
Research process
New logo
The colors used for the identity are handpicked to communicate the brand's values and beliefs.
The colors represent materials on ships. The softness of the human touch with the orange tones and the green complements, finalizing the color palette by embracing more earthy tones that reflect the climate focus purpose.
